“The early stage ecosystem is noisier than ever- most startups struggle to be even visible. Upendra Mishra lays out a step-by-step system for generating leads, building trust, and scaling intelligently. Timely guidance for founders and marketers.”

“In a world of noise, After the Fall is a rare act of stillness. The narrative is not only beautifully written, but emotionally sincere—delivering insight and vulnerability in equal measure. A remarkable exploration of love, loss, and the enduring journey back to self.”

“I've consumed countless marketing resources, and none illuminated what I'd been missing all along—the untapped potential in our existing client relationships. Precise Marketing brilliantly revealed that our greatest growth asset lies with those we've already served. I will lean on Upendra's insights on referral strategies heavily in my business moving forward.”

"In healthcare, trust is everything, and at eternalHealth, we genuinely recognize that, which is why it was so important to work with a marketing firm that understood that. We strive to empower and educate consumers by levering on the power of marketing—and this book gets it. Precise Marketing gives providers, clinics, and healthcare startups a practical, ethical framework for connecting with consumers in a crowded, and often impersonal digital space."

"What sets this book apart is its recognition that marketing is fundamentally human—even in our hyper-digital world. Upendra masterfully bridges the gap between outdated traditional approaches and today's complex landscape, emphasizing that true precision in marketing comes from deeply understanding your audience's values, motivations, and real needs. This isn't about chasing algorithms or playing platform games; it's about marketing with empathy, care, and genuine thoughtfulness. The concept of 'precise marketing' resonates powerfully—unless you truly know the nuances of who you're serving, you're just adding to the noise. This is the blueprint for marketers ready to move beyond surface-level tactics to create meaningful, trust-building connections."

“I’ve read dozens of marketing books, but none have helped me focus on our most overlooked growth engine—our past clients. Precise Marketing reminded me that the gold is in the relationships we’ve already earned. Upendra’s chapter on referral marketing alone is worth the price of the book.”

“Upendra delivers a marketing playbook that’s clear, actionable, and built for today’s economy. Readers of Precise Marketing will walk away with multiple strategies for marketing and growing their business.”

“Precise Marketing is a clear and compelling roadmap for business leaders who want marketing to do more than just make noise—it shows how to make impact. Upendra Mishra brings deep experience and a strategic lens to help organizations cut through complexity and drive real results.”

“Precise Marketing translates modern marketing into something practical, strategic, and deeply human. This book is essential reading for any professional services firm that wants to scale without losing its soul.”